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Glossary of terms Copywriting: the process of writing a piece of literature with the object of promoting a person, business, opinion, or idea. It may be used as plain text, on a website, as a radio or television advertisement, or in a variety of other media. The main purpose of this type of writing, marketing copy, or promotional text, is to persuade the listener or reader to act - to buy a product or ascribe to a certain viewpoint, for instance. Gateway page: a page whose sole function is to lead visitors to other pages of the website. Keyword: a word or phrase which is used when searching for a website in the search engines or directories. It is these words or phrases that a webmaster uses when describing or explaining the content of a website. Meta tag: an HTML tag which provides information about a web document. Unlike regular tags, meta tags do not provide formatting information for the browser. Instead they provide such information as the author, date of creation or latest update for the page, and keywords which indicate the subject matter. Search engines often use keywords from meta tags to index their databases. Search engine: internet search engines (eg Google, AltaVista) help users find web pages on a given subject. The search engines maintain databases of web sites and use programs (often referred to as "spiders" or "robots") to collect information, which is then indexed by the search engine. Similar services are provided by "directories," which maintain ordered lists of websites, eg Yahoo! Sonic branding: is the use of sound or music to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound. Speech synthesiser: Speech synthesis is the artificial production of human speech. A system used for this purpose is termed a speech synthesizer, and can be implemented in software or hardware. Website optimisation: this process seeks to promote websites by increasing their visibility in search engine results pages. This is done by considering how search algorithms work, what people search for and adapting the website as appropriate so that users can find the site.
Silver surfers in red uniforms The digital era has thrown up a new breed: Chelsea Pensioners who surf the Web and aim to encourage older people to join them in cyberspace... Read more… http://www.bbc.co.uk/london/content/articles/2005/11/30/chelsea_pensioners_301105_feature.shtmlhttp://www.bbc.co.uk/london/content/articles/2005/11/30/chelsea_pensioners_301105_feature.shtmlshapeimage_7_link_0
 
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